Olive U was founded in 2000 by former Stylist and Costume Designer, Jennifer Hobaica. What began as a boutique collection of baby clothing, soon expanded into the children’s and women’s market with the debut of the “Peace” Collection. Our 3 core elements - basic styling, the highest quality fabrics and timeless design, coupled with unparalleled customer attention, put Olive U on the map; and we continue to grow.

In 2016, Olive U transitioned into a “lifestyle” brand with the debut of the Warm Me™. While clothing is still available, the brands focus remains unchanged. Whatever Olive U creates, it’s always about comfort and feeling good!

Each year, Olive U hosts a Holiday Boutique that features unique products from women who have started their own businesses. “I want to empower other women with the feeling of accomplishment you receive from running a thriving business,” says Jennifer. A percentage of sales from the Boutique are donated to various non-profits close to Jennifer’s heart.